Why Email Marketing Dominates Other Marketing Techniques

Email marketing dominates other marketing strategies, simply because of its huge expanse of users. Nearly every adult has an email address and checks it somewhat regularly - there is no other form of digital communication, social media platform or otherwise, that can make that claim. Email is known to be the preferred method of communication for most people and businesses. According to Radicati Research, worldwide email accounts have grown to 4.9 billion in 2017, and worldwide email users to 2.7 billion. Email marketing is still the easiest and most convenient channel for reaching prospects.

Email is very effective at helping businesses and customers stay connected, as well as reaching potential customers. Since there are so many users, getting traffic from email marketing is a lot easier than other marketing channels. Communication via email is convenient, direct, and timely.

Along with email marketing comes measurable data. When you use an email marketing software, you can track who opened your email, what was clicked on, who unsubscribed, and more. You can use this information to best cater your next campaign to the most receptive audience. Over time, see which campaigns performed better than others, then compare and contrast for more successful email campaigns in the future.

Email marketing is still extremely relevant today because it can be specified to your client's needs and preferences.* Email can be tailored to your potential customers' actions so that every email is relevant to their interests.** For example, if you send an email promoting a new deal on one of your units, it is likely that whoever is engaging with your email by re-opening or clicking on it is interested in potentially buying that unit. Use this information to keep targeting the users who are most likely to buy.

Email is important because it's a simple yet personal way to effectively target your prospects at a low cost. According to Exacttarget reports, in the U.S., 91% of users access their email from their smartphone at least once a day, while only 75% of users access social networking from their smartphone at least once a day. Failing to use email as part of your marketing strategy means you are missing a large number of potential customers!

Implementing a comprehensive marketing strategy takes time, but it's extremely effective when done correctly. Some pro tips to effective marketing include: 
- Send out an e-newsletter at least once a week to your customer base. 
- Create separate, targeted email lists to better target your customers. 
- If you're finding that there is a specific group that engages with a specific message, make note of those emails to target them in the future with similar messages.

Be smart with your marketing strategy and stay organized to lead your most successful email marketing campaign. If you're able to master this strategy, you can increase leads to your website, drive people to visit your business, and increase sales. The key to success is to be constantly monitoring email statistics and altering your campaigns as you go.

*www.emailonacid.com 
**Inboundrocket.co