Elevate Your Digital Strategy with SEM & the Power of AI

Just a few years ago, most people likely would have associated Artificial Intelligence (AI) with things like robots, spaceships, or complex technology untouchable for the average person. However, today AI is an accessible and handy resource to help drive efficiencies in many ways – and especially in digital marketing efforts. Search Engine Marketing (SEM) is one digital tool that works at the optimal level with the help of AI.

Constantly Evolving Search Ads

• Altering formats of ad content and even small differentiators like changes in punctuation can make a big difference in ad performance. AI can help you make thousands of automated updates to ad text throughout your SEM campaign to drive the highest possible engagement. With superior versions of your ads always in place, you can rest assured that the best performing ads are always running – giving your campaign the highest chance of earning conversions.

Automated Inventory Feed-Based Campaigns

• AI can drive text updates within ad campaigns based on opportunities in your inventory. For example, if you have a limited stock still available of any specific unit type, AI can use that data to run a custom ad with text like “3 Mahindra tractors left in stock – act soon!” AI can also use data based on opportunities with weather in your area or holidays coming up on the calendar – for example, “Snowmobile rentals perfect for this week’s forecast” or “Just in time for the 4^th of July, we’ve got the Indian cruiser ready for your patriotic ride.” This technology can even pull data like pricing on specific units or monthly payment offers to further target search engine users.

Track More Conversions

• Google’s map pack as well as Google business listings contain opportunities for several actions that prospects could take, many of which demonstrate an intention to purchase from you. Looking at your dealership’s hours, opening directions to your store, and clicking to call your dealership are all worthy actions that can be connected to conversions. Gaining access to this data helps show more ways that your SEM ads are leading to store visits and sales.

Capture & Capitalize on Google Micro-Moments

• Overall, smart SEM strategy lets you advertise to search engine users at exactly the right moment in their search. A user turns to a search engine with an intent to know (“What kind of boat is best for large families?”), go (“Best boat dealerships in Atlanta”), do (“Can a Crestliner pontoon boat seat 12 people?”), or buy (“Crestliner 240 Rally Pontoon special”). When a person uses their device to access search engines in these ways, you want your dealership to fulfill that need.

These new features available to elevate SEM strategy, especially when coupled with expert management and consultation from a Google Premier Partnered team, are game changers in digital marketing strategy. Advanced and AI-powered tools like these take SEM advertising efficiencies to a higher level and allow even more precise targeting abilities for reaching the right prospects at the right time.