Know Your Digital ROI with SEM
Search Engine Marketing (SEM) is an effective tool for so many reasons. With 97% of people using a search engine to find local businesses online¹ and 90% of searchers not going past the first page of results², it’s clearly important to appear in the highest spot possible on a search engine results page. SEM ads put your dealership at the very top, above organic listings, and paid traffic converts 50% better than organic traffic³. One thing that makes SEM an even smarter tool to invest in is its ability to easily show return on investment.
SEM strategy can work with any budget, big or small. With some research and best practices applied, it’s possible to target your perfect prospects based on demographics, location, device(s) used, language, past search history, keywords, and more. Additionally, you can be sure your ad campaign meets the goals and needs of your business with ads catered to searches on inventory, parts and services, or events and specials. Competitor searches, model-specific searches, and searches custom to specific situations (weather, holidays, etc.) can also be helpful to your dealership’s overall SEM strategy. Regardless of how much you spend or what kinds of ads you choose to run, it’s easy to make sure you are receiving a digital ROI that meets your expectations.
With Dealer Spike’s Lead Management platform, you can see who your leads are and find out if those leads are converting to purchases. Dealer Spike’s simple drop-down tool allows you to view lead forms for all ads. This kind of insight into your ad performance and results helps you to always know how to best maximize your ad spend budget. Although it is important to allow time for a campaign to run its course, it’s also beneficial to monitor ad performance and be able to make adjustments as needed.
Consultation is also key in maximizing your SEM ad strategy and budget. Dealer Spike’s team of SEM experts are Google Adwords certified and have specialized industry-specific knowledge, allowing them to help your dealership run the most effective campaign. As Google Premier Partners, Dealer Spike’s SEM team gives your dealership access to new features and the best tools in SEM before anyone else. Recent updates give your ads a boost with the help of Artificial Intelligence (AI) – things like inventory feed-based campaigns, responsive ads with A/B testing applied for the best response, and Google-hosted conversions that take all Google Business listing actions into account (phone number viewed, “get directions” button clicked on, and more). When you work with Google Premier Partners, your dealership automatically gets new functionality updates with no extra steps needed. Automation gets your SEM campaigns up to speed.
Don’t forget that SEM isn’t focused solely on search engines like Google and Bing – the digital marketing strategy can also be applied to social media powerhouses Facebook, Instagram, and YouTube. Plus, Dynamic Remarketing takes your ads to customers on other websites to re-engage them and encourage them to revisit the purchase they were considering. SEM is a rare digital marketing tool that allows you to gain instant ROI. It is possible to see an impressive ROI with even a modest budget - though the more you invest into your SEM campaign, the better results you will see. Custom-fit to meet your dealership’s goals and needs while also fitting your budget, SEM is a strategy you don’t want to pass by.